A form of direct marketing which is described as an advertising method allowing businesses and organizations to communicate to their past, current and future customers by sending them letters, postcards, and other promotional materials through the post office can be referred to as direct mail. Direct mail as a way of direct marketing can also be used in sending catalogues, newsletters and sales letters to advertise products of a given business or organizations and can be considered to be very effective and profitable. Direct marketing can use other ways of reaching to customers other than direct mails such as cell phone text messages, emails, websites, online adverts as well as using social media networks. Direct mails as a form of advertising enables the business and organizations to communicate one on one with the customers as well as it enables the businesses and organizations to keep record on the number of people who have been reached.
The list of the target customers for the business products and services should be the first to look into so as to know who to send the direct mails to. The ideal customers are determined by the type of products and services a business or organization is dealing with. Magazines, learning institutions, credit card companies as well as renting from mailing list brokers are some of the ways in which a business or organization can get the list of the mailing address when sending direct mails. It is important to have a specific target customers so as to save on cost when sending direct mails to avoid sending them to people who do not need the products being advertised. Advertisements that are done through the use of direct mails can encourage new customers in to buying products and seeking services through giving some incentives such a lower price than the normal price for their first-time customers. Tokens of appreciation can be added when sending direct mails such as calendars and shopping bags would be also good in winning new customers as well as retaining those available. Following up to determine whether the direct mails were received or not via other direct marketing channels such as cell phone text messages is also important.
The services of commercial printing companies are used in printing letters, postcards, newsletters, brochures and others materials that are sent to customers through direct mails for businesses and organizations. Effective keywords and colors is important so as to appropriately promote the products and services of an organization and business which should be done depending on the target customers. The cost of printing that the commercial printing company should also be reasonable for a business or an organization.
Target customers who receive direct mails make it possible to send responses and they are also cheaper since they are sent in bulk other than sending regular mails.